Great functional design is always a good idea.


The time has come to take your brand to new heights.

Hi, I’m Luis Curiel and I’m an Auckland-based freelance designer and marketing strategist. I trade as Wolf & Black Ltd working across the board in design, branding, print, social media, web and digital.

Your brand guardian.

I treat your brand guidelines with the utmost respect and care. Whether you are running a startup or a well-established brand, I work with you to generate creative work that underpins your objectives.

Your trusted partner.

Think of me as an extension of your team, consistently and efficiently delivering creative design works. I am friendly, easy to work with and my can-do attitude and customer-centric focus are second to none.

Your link to local.

Trading as Wolf & Black, I offer national and international clients everything they need, all under one roof. I can help you tell your brand story to the NZ market with the right strategy and within the local marketing channels.

I design data-driven business solutions.


Why work with me.

I pride myself on crafting and creating design and marketing solutions that work for you and help your business grow. As a very resourceful all-round designer, I am committed to giving my clients the absolute best results that work with their budgets.


Every brand is unique and so is their story. I am passionate about helping you tell your own by effectively communicating what you stand for with the right audience.

Graphic design.

My eye for graphic design and visual communications allows me to offer flexibility and versatility to service clients from all industries with any print or online brief.

Social media.

Your clients are on social media waiting for you to tell them what you have to say. Partner with me and know how to say it best. Let's grow your online presence and drive sales.


Together, we can win the hearts and minds of your potential customers whilst nurturing those who already support you. Defining your objectives would be our first accomplishment.


I believe the power of curation strengthens brands, and I do so by designing and testing strategies that solve your marketing challenges and achieve your business goals.

Web design & apps.

Whether you need a new website, a newsletter, an online store or magazine, perhaps an iOs app; partner with me and discover new possibilities for your brand.

Client partners.